On April
14, 2019, golf legend Tiger Woods won his fifth Masters title at the Augusta
National tournament. After the big win, Woods partook in a lengthy press
conference, which served as a very important opportunity for PR for
him. This Masters tournament is the first time he has won since 2005. As you
may remember, a few years back Woods’ was involved in a scandal for cheating on
his wife, which was seen as his demise on and off the course. This win is being
called his comeback and after watching him play, it’s clear that he really is
back. However, a win is not enough for Tiger Woods to be seen as the champion
he once was. That is why this post-tournament interview is so crucial for him.
He needed to charm the world and prove himself once more.
Watching
the press conference made me very nostalgic of who Woods’ was about 15 years
ago – a champion whose humor and charm rocked an interview. This interview was
especially important for Woods’ because he needed to show the world that he is
the same man he used to be. He needed to portray himself in the best way
possible to regain his fanbase. The interview covered everything from his most
recent win to his first Masters' appearance in 1995. Some moments of the
interview that stuck out to me are:
-Tiger
expressing gratitude to his father who came out to his first Masters' tournament
in 1995, despite having serious health problems.
-Tiger
talking about his increased involvement in the lives of his children.
-When
Tiger said, “You never give up. That’s a given. You always fight. Just giving
up’s never in the equation.”
Other
parts of the press conference discussed his playing strategies, hopes for the
future, and the types of clubs he played with. Overall, the press conference
was an opportunity for Tiger Woods to portray himself in a positive light. I
believe he did just that. After watching it, I completely forgot that he spent
years struggling to get back on top. Watching it also reminded me just how
important good press is to a person’s reputation. The combination of his win
and a well-done interview confirm that Tiger Woods achieved the ultimate
comeback.
I thought Tiger's post Masters press conference was great, he really seemed sincere about him loving the game, his fans, and his family. I think his message for everyone also was great encouraging everyone to never give up and using himself as an example to show that giving up really is not an option.
ReplyDeleteThis is a great topic! This was Tiger's first step back into the light and the chance for him to finally portray what his mission and his goals are for a positive future.
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